Chesterfield County
PARTNERS PAGE
2024-25 COUNTY ACCOMMODATIONS
TAX APPLICATIONS
2024-25 LOGO GUIDELINES & INFORMATION
MARKETING GRANT RECIPIENTS
Social media ads do not require the use of the logo as long as the landing page of the grant recipient website has the logo in a prominent location. When utilizing the logo on print and TV advertisements, it is to be placed in the bottom center or bottom right of the ad.
The logo should always be used for optimum legibility. All print, billboard, digital, and TV ads should include the "Discover the Undiscovered" logo.
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For Radio Ads: The radio spot must mention "Chesterfield County: Discover the Undiscovered."
ALL GRANT RECIPIENTS (MARKETING & CAPITAL)
The Discover the Undiscovered logo along with a hyperlink to www.discoverchesterfieldcounty.com should be predominantly displayed on the grant recipient’s website.
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In order to receive reimbursements, grant recipients should adhere to the above guidelines. If any situations arise that prevent a grant recipient from using the Discover the Undiscovered logo, please contact the tourism office.
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Questions about funding and logo usage should be addressed to:
Darron Kirkley
Tourism Coordinator
chesterfieldcotourism@outlook.com
843-623-6500
BRANDING GUIDELINES, COLOR PALETTE & LOGO DOWNLOAD FILES
PNG - Transparent Background
PNG files are a lossless format, meaning that compression doesn’t affect the quality of the image. Unlike JPGs, which create artifacts and blur images at a certain point, a PNG file will always look at least as sharp as the original image. Unfortunately, PNG files also tend to be a bit larger than JPG files, especially when they’re high resolution. This could make them difficult to share to the Web, or between friends and family.
JPG - White Background
JPG compression is great if you’re just trying to send someone a picture through your phone or in an email, two situations where you might not necessarily want to send large files. Although most JPGs look fine from a distance under normal compression, there is a noticeable loss of quality whenever users zoom in on a JPG image.
EPS - Preferred for Print, Large Signs, Banners
EPS is a vector format designed for printing to PostScript printers and imagesetters. It is considered the best choice of graphics format for high resolution printing of illustrations. Vector graphics are a scalable, resolution-independent format composed of individual objects or shapes. Vector images can be resized easily without loss of quality.
Due to its file size — to receive the EPS version of the logo please click the button below and request the file and it will be sent in a timely manner.
CHESTERFIELD COUNTY COLOR PALETTE
RGB: 107, 183, 248
CMYK: 51,16,0,0
HEX#: 6ab7f8
RGB: 19, 88, 34
CMYK: 87, 38, 100, 87
HEX#: 135822
RGB: 41, 52, 71
CMYK: 85, 73, 48, 45
HEX#: 293447
2024-25 COUNTY FORMS & INFORMATION
All projects must be completed and the reimbursement request sent to the Chesterfield County
Tourism Office c/o Chesterfield County Economic Development on or by June 15, 2024. Projects are considered complete when copies of the following have been provided:
Reimbursement Requests
Complete the form as indicated. Be sure all totals are correct and the Project Director has signed the form. Additional copies of this form may be found online or by contacting the tourism office.
Paid Dated Invoices
Submit legible copies of itemized invoices, reflecting date, description, and dollar amount. Monthly statements are not acceptable unless they contain the same pertinent information listed on invoices. Organizations that use an advertising agency to place advertisements must also provide copies of the media invoices.
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Cancelled Checks
Attach a legible copy of the cancelled check(s) to the appropriate invoice to certify proof of payment. Your cancelled check should reflect payment for items that are strictly related to the project. However, if your check includes non-related expenses, then supporting invoices are required.
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Proof of Performance
~Attach an original or PDF file of media tear sheets from newspaper/magazine advertisements to the appropriate invoice and cancelled check. Publication name and issue date must be clearly visible on the tear sheet (not handwritten). If this information is not printed on the page the ad appears on, please also submit a copy of the publication cover.
~Submit a photograph of each posted billboard.
~Submit a screenshot of all online advertising in place on the website.
~Include a copy of the broadcast media affidavit for TV and radio commercials, as well as the audio/video file or YouTube link.
~Delivery report for web based media including impressions delivered and clicks
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Audit Report
An audit report is issued to each accommodations tax grant recipient at the completion of their project. This report summarizes the allowable project costs, the amount of project costs subject to reimbursement and the amount of any funds to be reverted. Projects are also subject to audit by the South Carolina Office of the State Auditor, Chesterfield County, and the Tourism Expenditure Committee. Approved applicants are to keep original invoices and supporting documentation on file for a period of three years.
All projects must be completed and the reimbursement request sent to the Chesterfield County Tourism Office c/o Chesterfield County Economic Development on or by June 15, 2024. Projects are considered complete when copies of the following have been provided:
Reimbursement Requests
Complete the form as indicated. Be sure all totals are correct and the Project Director has signed the form. Additional copies of this form may be found online or by contacting the tourism office.
Paid Dated Invoices
Submit legible copies of itemized invoices, reflecting date, description, and dollar amount. Monthly statements are not acceptable unless they contain the same pertinent information listed on invoices.
​
Cancelled Checks
Attach a legible copy of the cancelled check(s) to the appropriate invoice to certify proof of payment. Your cancelled check should reflect payment for items that are strictly related to the project. However, if your check includes non-related expenses, then supporting invoices are required.
Proof of Performance
~A detailed labor report showing labor expenses related to the project/event. Accommodations tax money must be spent on tourism related expenses, therefore, only hours directly related to an event or project can be funded (i.e. regular salaries do not qualify)
~Photographic evidence of the completed project including (but not limited to) buildings, parks, infrastructure improvements, furnishings, etc.
Audit Report
An audit report is issued to each accommodations tax grant recipient at the completion of their project. This report summarizes the allowable project costs, the amount of project costs subject to reimbursement and the amount of any funds to be reverted. Projects are also subject to audit by the South Carolina Office of the State Auditor, Chesterfield County, and the Tourism Expenditure Committee. Approved applicants are to keep original invoices and supporting documentation on file for a period of three years.
